ASOS SS13 Collection Preview

For years now, I have been a huge fan of ASOS. I find that their daring designs and specific details in their menswear match my OTT criteria that I set when shopping for clothes. 

In the last few months I have lost an abundance of weight, which meant I have had to rebuild my wardrobe in smaller sizes and ASOS has been a huge part of that process; because it is so affordable whilst still being on-trend. When I got the email saying that they wanted to send me to Sydney for their world exclusive collection preview, it was a match made in heaven.

"An Australian customer shops from ASOS on average every 6 seconds" Prue at  ASOS Australia told myself along with the top Australian bloggers, gathered for the decadent brunch at the Sailors Club in Rose Bay, Sydney.

Whilst I am definitely a large contributor to that statistic, it shows just how much Australians love ASOS, and as a company they have recognised our support. As Australia is ASOS's second biggest customer, they are giving us exclusive access to the new collection before the rest of the world. Normally Australians have to wait  longer for European collections because of the contrasting seasons, however the ASOS design team in London have been working overboard to bring their SS13 collection out earlier, for Australians to access in time for our sunny season. 

We will have exclusive access to the collection before the rest of the world, which is really exciting.

The preview of the mens collection gives a good indication of what the soon-to-be-released pieces are like. Expect daring prints and lots of colour. It is all about having fun, and pushing the boundaries in mens fashion; which is what summer and ASOS are all about.

All photos by Maxxie

I had the time of my life whilst I was away, more on that very soon.

Max